When you enter Choosing Keeping in Covent Garden, it feels like stepping back in time. The colours and textures of notebooks, papers and fine writing utensils are sure to delight any lover of high-quality stationery. Originally opened on Columbia Road in 2012, Choosing Keeping has found its charming home in a corner shop on Tower Street since 2018. Here, everything revolves around quality, design and tradition. Whether it’s gold-tipped fountain pens, hand-marbled paper or Italian watercolours, the products come from small manufacturers with a fascinating heritage. The motto: preserving old craftsmanship and bringing it into the present. Choosing Keeping is simply a paradise – especially at Christmas time!
21 Tower St
WC2H 9NS London
phone: +44 20 7613 3842
mon - fri 10:30am - 5:30pm
sat 10:30am - 6pm
sun 11.30am - 5.30pm
