The Soho Hotel

Big. Bold. Beautiful. I can’t believe this luxury hotel used to house cars. Designer Kit Kemp designed the interior in a pleasantly colourful way. She put her style on a sure hand to establish an unconventional hotel in London out of a multi-storey car park, where she successfully mixes fun, entertainment and tradition. In the spacious rooms with extra wide comfortable beds, as well as in the whole building everything is just right. The typically British polite staff in their dark grey Mark Powell tailor-made suits looks almost more cosmopolitan than many a head of state. When you linger in the comfortable salons with their cosy sofas, crackling fireplaces and a movie-style bar, you might think that the surroundings are changing their own glamour factor to a rapidly positive one. The soho hotel has set new standards: modern, chic and casual. That’s how we love the new Grand Hotels.