Tiroler Edles

This shop is a true establishment of Innsbruck and it is simply nice to know that such shops still exist – or perhaps exist again. Therese Fiegl began many years ago with a simple idea: the Tyrolean grey cattle, which has lived here for 3000 years, gives a particularly tasty milk. She liked the chocolate that Hansjörg Haas makes from it so much that she invented her own brand – Tiroler Edles. Chocolate is now available in many unusual flavours such as Alpine herbs and caramel, strawberry and mint or Swiss stone pine and nougat. The farmer’s box was also their invention: local agricultural products that can be ordered by subscription. The idea was to create a distribution structure for local products. Tyrolean pure soap and many textile products were added. In this respect, the step to open a flagship store to host all these local treasures was only logical, but nonetheless courageous because Therese Fiegl had never been active in direct sales before. The concept works, the shop is a jewel for simple and at the same time noble local products that set a wonderful counterpoint beyond a corporate world.
Whether felt slippers, hand-sewn shirts, wild herbal teas or glass art – all good things “Made in Tirol”, but also very tastefully curated, can only be found here.